Aww, Inc. (hereinafter referred to as the "Company") acknowledges the significance of safeguarding personal data and hereby formulates this Privacy Policy (Personal Information Protection Policy) governing the management of personal data within the scope of services rendered on this website (hereinafter referred to as the "Services"). Through the establishment of a personal data protection framework and ensuring a thorough understanding and commitment to the importance of personal information protection, we are committed to the preservation of personal data.

Article 1 （Definition of Personal Information）

1. "Personal Information" refers to the term defined in the Personal Information Protection Law. It is information about a living individual, including but not limited to name, date of birth, address, phone number, contact details, or any other descriptions that can identify the individual.

2. Excluding the "personal information" defined above, "history and characteristic information" refers to information such as services used, products purchased, pages or advertisements viewed, search keywords, usage dates and times, usage methods, usage environments, postal codes, gender, occupation, age, IP address, cookie information, location data, and device identification information.

Article 2 （Method of Personal Information Collection）

1. In the Services, we may ask users for personal information such as name, date of birth, address, phone number, email address, bank account number, credit card number, and driver's license number when registering. Additionally, transaction records containing user's personal information or payment-related information between users and our partners, including advertisers, may also be acquired.

2. In the Services, we will collect history and characteristic information such as services used, software used, products purchased, pages or advertisements viewed, search keywords, usage dates and times, usage methods, usage environments (including communication statuses and various settings of devices when used via mobile devices), IP addresses, cookie information, location data, and device identification information when users utilize our or our partners' services or view pages.

Article 3 （Purpose of Collecting and Using Personal Information）

The purposes for collecting and using personal information in the Services are as follows:

1. To allow customers to view and modify their registration details and usage status, such as displaying name, address, contact details, payment methods, services used, products purchased, and associated fees.

2. To notify customers, deliver products, and communicate as necessary using contact details such as name, address, and email.

3. For identity verification using information such as name, date of birth, address, phone number, bank account number, credit card number, driver's license number, and delivery confirmation results.

4. To request payment for products or services, using information about purchased products, type and duration of services used, billing amount, name, address, bank account, and credit card details.

5. For the purpose of facilitating easy data input, we may display the information you have provided upon registration on input screens and transmit it to other services (including those offered by our partners) upon your request.

6. To refuse the use of the Services to customers who violate the terms of service, delay payments, cause damage to third parties, or intend to misuse the Services, by utilizing usage patterns and personal identification information.

7. To respond to customer inquiries, using necessary information such as inquiry details, billing details, service usage status, and contact details in order to provide services to customers. 

8. To provide personal information in the case of business succession due to mergers or other reasons.

9. For purposes incidental to the above.

Article 4 （Management of Personal Information）

The Company ensures that customers' personal information is kept accurate and up-to-date. We have implemented necessary measures, including maintaining security systems, establishing management frameworks, and thorough staff training, to prevent unauthorized access, loss, damage, alteration, and leakage of personal information.

Article 5 （Disclosure of Personal Information）

1. When a customer requests the disclosure of their personal information, we will promptly disclose it only to that customer. However, we may withhold all or part of the information if disclosure would:

1. Risk harming the life, body, property, or other rights and interests of the customer or a third party.

2. Significantly impede the proper execution of our business operations.

3. Otherwise violate the law.

2. Notwithstanding the provisions of the preceding paragraph, we will not disclose information that is not personal information, such as history and characteristic information.

Article 6 （Provision of Personal Information to Third Parties）

1. We properly manage the personal information entrusted to us by our customers. Except in the following cases, we will not provide such personal information to any third party without obtaining the prior consent of the customer. However, this does not apply to cases permitted under the Personal Information Protection Law or other laws.

1. When required by law.

2. When necessary to protect the life, body, or property of an individual, and obtaining the consent of the person is difficult.

3. When particularly necessary to enhance public health or promote the healthy upbringing of children, and obtaining consent from the person is difficult.

4. When a national institution, local public entity, or someone entrusted by them needs cooperation to execute a task defined by law, and obtaining consent from the person would impede the execution of said task.

5. When providing personal information due to a merger or other succession of business.

6. When the following have been announced or made public in advance:

・The inclusion of provision to third parties as a purpose of use.

・The categories of data provided to third parties.

・The means or method of provision to third parties.

・The cessation of provision to third parties upon request.

2. Regardless of the preceding provisions, the following cases shall not be considered as provision to third parties:

1. When we entrust all or part of personal information within the scope necessary to achieve the purpose of use.

2. When personal information is provided due to a merger or other succession of business.

3. When using personal information in cooperation with a specific party, provided that the individual is notified in advance or is easily made aware of the items of personal information being used jointly, the scope of joint users, the purpose of use, and the name or title of the person responsible for managing the information.

Article 7 （Security Measures for Personal Information）

We have taken comprehensive security measures to ensure the accuracy and safety of personal information. We are committed to continuously updating our security measures based on the latest information regarding personal information protection.

Article 8 （Correction and Deletion of Personal Information）

1. If a customer believes that the personal information held by our service is incorrect, they may request a correction or deletion of their personal information through procedures defined by our service.

2. When we determine that a request from a customer needs to be addressed, we will promptly correct or delete the relevant personal information and notify the customer accordingly.

Article 9 （Suspension of Use of Personal Information, etc.）

If a customer requests the suspension or deletion of their personal information because it's believed that such information is being used beyond the stated purpose or was obtained unlawfully, we will promptly investigate and, based on the findings, suspend the use of the personal information and notify the customer. However, if suspending the user incurs significant costs or is impractical, we will take alternative measures.

Article 10 （Compliance with Laws and Regulations and Changes to the Privacy Policy）

1. We will comply with Japanese laws and other norms applicable to the personal information we hold.

2. We may change the contents of the privacy policy without notifying users.

3. Unless otherwise specified by our service, the modified privacy policy will become effective upon its posting on our website.

Article 11 （Inquiries）

For inquiries about our privacy policy and the handling of personal information in our service, please contact us through the inquiry form on our EC site.

Established: April 1, 2023.